Soap Market in India to 2014 (Personal Hygiene) is a comprehensive resource for soap market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels and reveals the leading companies in the Indian soap market.
The toothpaste history in India can be tracked back from 1975 with 1200 tonnes of toothpaste produced by the toothpaste industry. Prior to the toothpaste, Oral Hygiene was the domain of local homemade powders and Ayurveda practitioners. With the entry of Colgate in Indian marketplace the awareness about Oral care and the importance of oral care. In recent years the Industry has shown an impressive growth rate of 18.6% (this growth is calculated in terms of value growth in Rs.).
The growth in the Urban market has been largely by the Gel Segment. Presently, a large chunk of the Market is still held by Colgate. The major players in the toothpaste Industry being Colgate Palmolive and Hindustan Lever Limited and several minor players like Balsara hygiene, Dabur etc.
AIMS AND OBJECTIVES :
To find and learn details of different types of Firms which Manufactures Toothpaste and Soaps In India
An objective is the brainchild of any project report.The project report will always Contain certain objectives that need to be accomplished.Following are the objectives that are behind the preparation of this project on “types of Firms which Manufactures Toothpaste and Soaps In India”.
- To learn about the product details of the product of the firm
- To check which different types of products they also manufacture
- To learn about their AGE, Gender targeting category
- To find how long they had been in the business of their respected firm
- To find out about their availability in different region
- To find out about their market share.
METHOD AND METHODOLOGY :
In this project, we are going to learn about how does stock market works by collecting data through different sources like the Internet, Books, Presentations, Online Seminars, Newspapers, Youtube and much more.So basically I am using a historical method to complete this project.The historical project can be easily done with enough reference without even leaving your house.You can actually refer to someone else’s work and contribute to it and make it more advance research for others to use.
Primary data is data gathered for the first time by the researcher. It is the raw form of data and thoroughly studied and hence a helpful tool for secondary data. Here the method used for collection of primary data is Web analytics Technique.
DETAIL REPORT OF PROJECT :
TOP TEN TOOTHPASTE BRANDS IN INDIA
- COLGATE (COLGATE PALMOLIVE Ltd.)
- PEPSODENT (HINDUSTAN UNILEVER)
- CLOSE UP (HINDUSTAN UNILEVER)
- SENSODYNE (GSK)
- AQUAFRESH (GSK)
- ANCHOR (ANCHOR HEALTH & BEAUTY CARE Ltd.)
- DABUR RED (DABUR INDIA)
- BABOOL (GSK)
- MESWAK (GSK)
- VICCO BAJRADANTI (VICCO LABORATORIES)
CURRENT MARKET SCENARIO.
The oral care market in India is estimated to generate revenues of up to USD 1.2 billion per annum and record an annual growth rate of 13% in 2014. Within the oral care market segment, the toothpaste market in India alone accounts for USD 0.9 billion and is expected to be growing at a CAGR of 15%. Previously, locally made ayurvedic powders and natural herbs that served the purpose of maintaining hygiene dominated the Indian oral care market. However, as consumer’s awareness about hygiene grew, the market suddenly saw an influx of standardized products with leading players like Colgate- Palmolive India Ltd., Hindustan Unilever Ltd., Dabur India Ltd, Anchor Health and Beauty Care Pvt. Ltd., GlaxoSmithKline Consumer Healthcare Ltd., capturing the market. Toothpaste Market in India in 2017 presents detailed data on consumption trends in the toothpaste category in India, analyzing consumption volumes and values at product segment levels. The report also studies crucial data on distribution channels along with the latest industry news and mergers and acquisitions in this segment throwing light on some of the key aspects driving the market.
OPPORTUNITIES IN CURRENT MARKET
Almost one-third of the Indian population does not have access to any of the modern oral healthcare facilities, making it a lucrative prospect market for the leading players. With the per capita consumption of toothpaste in India at about 146g, it is the lowest in the world. Furthermore, toothpaste industry analysis revealed that dental cavities and other problems are prevalent in 63% of 15-year-olds, while approximately 8% of adults in the age groups of 35-44 suffer from the same problems. Moreover, a study of the demographics also shows that the Indian population suffers extensively from gum problems, especially periodontal diseases and other tooth sensitivity issues. The data analyzed predicts that the Indian toothpaste market can grow by 90% if the per capita consumption of toothpaste were to match that of China. Growth has already been recorded in sub-segments like mouthwash and toothpaste that addresses sensitivity problems, citing which market experts are speculating growth of the segment as a whole.
TOP TEN SOAP BRANDS IN INDIA
- Godrej No 1
The soap market in India increased at a compound annual growth rate of 12% between 2004 and 2009.
The bar soap segment led the soap market in India in 2009, with a share of 99.3%.
The leading player in soap market in India is Unilever.
INDIAN SOAP INDUSTRY AT A GLANCE
The soaring palm oil price in the international market till July 2013 forced the Indian soap industry to increase the price of its commodity across the board. Then when the price of palm oil fell by about 20% the soap manufacturers in India started offering promotions. This increased the sales in 2013. Companies such as HUL, Godrej Consumer, and Wipro Consumer were big gainers from the current round of promotions. Over the past two years, these large companies gained considerable market share from regional firms like Venus Soaps that were unable to keep prices low given the rising palm oil costs.
In the December quarter of 2013, HUL’s Lux and Lifebuoy were India’s leading soaps with a market share of 14.4% each, while Santoor had 8.8% and Dettol 7.8%, according to Nielsen data. Industry experts forecast that palm oil prices will stay near current levels for the next two quarters, which may prompt the Indian Soap industry to look up.
The following figures give the detailed vision to the above texts