Launched in 1999, this perfect ‘namkeen’ snack, developed entirely in India, has come to be identified with fun and lovable human quirks. It developed an even stronger identity through associations with well-known Indian actors.
Kurkure is a crunchy new-age namkeen snack brand which symbolizes light-hearted fun.
Embodying the spirit of India, Kurkure has found a home in millions of hearts and minds and enjoys the position of a strong Lovemark brand in India.
Over the years, Kurkure has journeyed effortlessly from being a snack with a twist to becoming an integral part of India’s teatime menu and an embodiment of endearing human ‘imperfections’ or ‘tedhapan’.
AIMS AND OBJECTIVES :
The project aims to learn about visiting an Industry and watching the production process and writing a brief report on it.
Objectives of the study are
- To visit a kurkure production unit
- To learn about Kurkure production
- To learn about materials used in production of Kurkure
- To learn how quality is maintained while producing kurkure
- To learn how many awards have been won by kurkure production unit.
METHOD AND METHODOLOGY :
In this project, we are going to learn about different types of winding up of a partnership firm
Primary data is data gathered for the first time by the researcher. It is the raw form of data and thoroughly studied and hence a helpful tool for secondary data. Here the method used for collection of primary data is by using reference of the website.
The referred websites in this project are used as a source of data for this project. Most of the content is collected from these websites. The authenticity of this information cannot be taken seriously and thus keeping that in mind most of that data might be true or fake.
DETAIL REPORT OF PROJECT :
kurkure was launched in 1999 and I it since then transformed the way Indian snack.so we decided to dive into the world of kurkure to see what it takes to craft the most lip-smacking treat pack and
ship it to a grocery store near you.PepsiCo’s snacks plant.All PepsiCo’s plants and manufacturing facilities are designed for the higher standards of food safety and these plants have been selected in a location which provides them with the right environment for manufacturing and the process is controlled.
Best in quality safety and production, This state-of-the-art facility is certified by HACCP By TQCSI Australia American Institute of bakery AIB USA, ISO 14000 and OHSAS 18001 USA.Their commitment to food safety has been recognized internationally and nationally by some of the leading association CII recognized them for a food safety and we they the national award in the category of large food Businesses.
The process of manufacturing Kurkure begins when the raw materials like Cornmeal, Gram meal and spice mix masala seasoning arrives at the facility.These suppliers are selected basis PepsiCo global standards of safety and quality.Before the load is accepted samples are tested as for the protocol defined by the quality-control lab to ensure samples match the global gold standard.In case of any variations, the whole shipment is rejected after getting a green flag from the quality-control lab the material is stored in a clean hygienic and dry environment.All the ingredients are certified 100% percent vegetarian.The production lines are regularly sanitized in order to ensure hygiene.
Production process then starts from blending the meal that is right corn and gram at a certain ratio.Tested water is also added for perfect extrusion.The mixture is then passed through an apparatus, Called the extruder through which the blended wheel is converted into Kurkure.From extrusion process, it then goes into the fryer where the roll Corn is fried in edible oil to ensure the best taste and crunchiness.After frying the Kurkure goes through a seasoning tumbler.Kurkure is sprinkled with a spice mix season before it proceeds towards the retention conveyor system.Yummy finger-licking Kurkure is now ready for packing, But even before its final departure the product is scanned to make final assurances that no foreign particles have entered the product
The packaging material is approved by the quality-control lab before it goes to the packaging section.It is, therefore, no surprise that when an unannounced audit was done on one of the kurkure facilities by the American Institute of Baker’s the fertility was ranked amongst the highest all-India across all standards.Pepsico’s values globally have the highest commitment to protecting the environment.
Pepsico is also the proud recipients of the golden peacock award for Environmental Health and Safety.Their plant’s energy consumption is 75% percent of renewable energy.This they have achieved by utilizing the waste that they generate in their plant convert them into energy and also for fuel which they make kurkure and other products.
The Kurkure manufacturing facility is one such shining example.No wonder the brand has been consistently voted as one of the most trusted brands in the food products category in India for the last five years since 2010 in a survey done by The Economic Times.This numkeen snack continues to delight consumers across India with its imperfect shape and the perfect delectable taste.
BIBLIOGRAPHY / REFERENCE :