The primary objective of every business is to attract the new customer and to retain the existing customer. So even every renewable energy organizations also works in the same strategy. The study tells about the consumer perception towards the products and services offered by the company Grinity Intellect. So to understand the perception of the customers this study had been carried with the various questionnaire and various tests to prove the hypothesis. The perception of the consumers towards the renewable energy products depends on the products, quality, prices and marketing efforts.
Objectives Of Study
- To identify and assess the factors influencing the customers’ buying decision for renewable energy products for domestic use.
- To evaluate and analyse the factors constraining the marketing of new and renewable energy products for domestic use.
Scope Of The Study
The study was conducted in the urban and rural areas of Guwahati and Kamrup district Assam, a geographic area having conduced climatic conditions for New and Renewable Energy technology products and the power situation marked with regular power cuts, offers an appropriate location for the study.
Title -A Study on Consumer Perception Towards Solar Power Products At Guwahati, Assam
Author – Abinash Roy
College -Visvesvaraya Technological University, Belagavi, Kamataka.