Business Studies

Marketing Management of Hand Sanitizer

MARKETING MANAGEMENT Marketing management is the directing of an organization resources to develop and implement the best possible strategy to reach its desired consumer segment to maximize sales of a particular product or service. 5 MARKETING MANAGEMENT CONCEPTS Production Concept The production concept is used when demand for a product …

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Marketing Management of Watches

INTRODUCTION TO MARKETING MANAGEMENT: Marketing management means management of marketing functions. In other words, marketing management refers to planning, organising, directing and control of the activities which facilitates the exchange of goods and services between producers and consumers or users of products and services. The term management has been defined …

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