Business Studies

INTRODUCTION A mobile phone [also known as a cellular phone, cell phone, and hard phone] is a device that can make and receive telephone calls over a radio link while moving around a wide geographical area. It does so by connecting to a cellular network provided by mobile phones operator …

MARKETING Marketing management is the directing of an organization’s resources to develop and implement the best possible strategy in order to reach its best-desired consumer segment with the goal of maximizing sales of a particular product or services. CONCEPT OF MARKETING MANAGEMENT: Product Concept: Contrary to the production concept this …