Business Studies

Marketing Marketing is the process of the exchange of goods and services for money or for something of value. It is a social process because it involves the interaction of people and focuses on the needs and wants of people. Thus the modern concepts of marketing are based on all …

MARKETING MANAGEMENT Marketing management is the directing of an organization resources to develop and implement the best possible strategy to reach its desired consumer segment to maximize sales of a particular product or service. 5 MARKETING MANAGEMENT CONCEPTS Production Concept The production concept is used when demand for a product …

WHAT IS MARKETING? Traditionally marketing has been described in terms of its functions or activities. In this respect, marketing has been referred to as the performance of business activities that direct the flow of goods and services from producers to consumers. We know that most manufacturing firms do not produce …

INTRODUCTION TO MARKETING MANAGEMENT: Marketing management means management of marketing functions. In other words, marketing management refers to planning, organising, directing and control of the activities which facilitates the exchange of goods and services between producers and consumers or users of products and services. The term management has been defined …

MARKETING MANAGEMENT Marketing management means management of all the activities related to marketing, or in other words, we can say it refers to planning, organizing, directing, and controlling the activities of which result in the exchange of goods and services. Marketing Management involves the following activities Choosing a target market …

INTRODUCTION A stock exchange, securities exchange, or bourse is a facility where stock brokers and traders can buy and sell securities, such as shares of stock and bonds and other financial instruments. Stock exchanges may also provide for facilities the issue and redeem of such securities and instruments and capital …

INTRODUCTION: A business plan is a formal statement of business goals, resources they have sustainable, and plans for reaching them. It may also contain background information about the organization or team attempting to reach those goals. A business plan may target changes perception and branding by the customers, clients, taxpayers, …