Marketing Plan Of Colgate

Introduction

In order to grow, a large company like Colgate needs a marketing plan. It will include the current situation and all the aspects of the brand, about the markets, the finance, the manufacturing, the suppliers, the customers, and so on (focus on China and Mexico). The marketing plan has to identify what is the main goals, who are the target customers, and how to reach it. The market plan will allow the company to put into practice the marketing strategy for the coming year, and give all the keys required to make it.

Purpose

Colgate-Palmolive is the concern for many customers product brands. Its broad portfolio includes toothpaste, soap, Pet nutrition, Deodorants, Fabric softeners, Household cleaners and Detergents. The Brands of the company include Ajax, Fab, Mennen and Hill’s Science Diet, and of course the wellknown brands that make the company’s name: Colgate and Palmolive. Palmolive soap is the world’s third largest soap brand, now covering a growing range of hair care products as well as soaps. Colgate is the world’s number one toothpaste and toothbrush brand. This marketing plan will be focused on this last brand: Colgate: World of Care.

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