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Marketing Marketing is the process of the exchange of goods and services for money or for something of value. It is a social process because it involves the interaction of people and focuses on the needs and wants of people. Thus the modern concepts of marketing are based on all …

OVERVIEW We have seen that the end of the cold war left us without ant serious rival in the world the era since then has been described as a period of our dominance or an unpopular world. In this chapter, we try to understand the maturity, extent, and limits of …

INTRODUCTION OF GREEN REVOLUTION The green revolution was a period when the productivity of global agriculture increased drastically as a result of new advances. During this time period, new chemical fertilizers and pesticides were created. The chemical fertilizer made it possible to supply crops with extra nutrients and therefore, increase …

INTRODUCTION Harappan civilization was discovered in 1920-22 when two of its most important sites were excavated. These were Harappa on the banks of the river Ravi and Mohenjo-Daro on the banks of the Indus. The first was excavated by D.R. Sahani and the second by R.D. Banerji on the basis …

MARKETING MANAGEMENT Marketing management is the directing of an organization resources to develop and implement the best possible strategy to reach its desired consumer segment to maximize sales of a particular product or service. 5 MARKETING MANAGEMENT CONCEPTS Production Concept The production concept is used when demand for a product …

INTRODUCTION Supply Producers want to sell as many units as possible at as high a price as possible. Selling a $5 product for $100 is a great deal for any entrepreneur. However, the lower the final price the fever units of product or service provider will put into circulation. Thus …

WHAT IS MARKETING? Traditionally marketing has been described in terms of its functions or activities. In this respect, marketing has been referred to as the performance of business activities that direct the flow of goods and services from producers to consumers. We know that most manufacturing firms do not produce …