MBA ProjectsHuman Resource Management

A Project Report On After Sales Services Videocon


The consumer durable industry is one of the most lucrative and fast-growing industries. The Indian economy witnessed a proliferation of global companies on the National scene. Liberalization of the Indian economy coupled with the media explosion ushered in a new era of consumerism. Increased purchasing power and a fluid taste led to the creation of a budding consumer durable market.

The growth rates were as high as 22% in the white goods segment compared to a merely 2-3 % growth in the European and American markets. The consumer durable industry scenario in India is totally different from what it was one decade back. The consumer industry scenario in India is totally different from what it is in European countries. Demand in developed countries is many constituted by replacement demand white goods market in India was dominated by indigenous industrial houses like Videocon, BPL, Onida, Kelvinator, Goderej, and many others, but the entrance of multinationals in the Indian market because of opening up of Indian economy gave these companies a big blow. MNCs that are gaining a good market share are Samsung, LG, Daewoo, and Electrolux.

Indian consumer durable industry is growing at an overall 12-13%. if we consume each product individually, the color television market has shown a growth rate of 25 %. The refrigerator market is growing at a rate of 8-10 %. the reason for the high growth rate in the color television market is that nowadays TV is not only used as a source of entertainment but also a source of knowledge and education. The entire factor acts as an accelerator for the economy. If we take the case of Air conditioners, today air conditioners not only refer to cooling machines but also air fresher. In portion to the growing incidence of a working couple, the refrigerator is gaining significance, more and more as an instrument to store and recycle readymade victuals. In spite of many value-added services that are being offered by most brands, the refrigerator market is still biting the dust. The refrigerator market stood at 2.2 million in years 2003 and 2.15 in 2005. and is expected that in 2006- 2007 refrigerator market will be 2.25 million units.

Company Profile

A man of ideas, a man of substance, a man of vision. Shri Nanalal Doot, the founder of the Videocon group, completed his education in Ahmednagar, Pune in Maharastra India. A successful sugarcane and cotton grower he boldly ventured forth and imported machinery from Europe setting up the Gangapur Shakkar Karkhana (Sugar mill) in 1995 at the time when the village had no electricity, thereby unleashing an industrial revolution.

The die was cast. Over the years, Nandalaji pioneered spirit found expression in myriad ways, earning him a well-deserved reputation for the industrial activities of Maharathwada, India.

In the early 80’s Nandalal initiated his three sons – Venugopal, Rajkumar, and Pradeep into the business. Through a technical tie-up with Toshiba Corporation of Japan, he launched India’s first world-class color Television, Videocon Today, Videocon Ltd. Is a household name across the nation – India’s No. 1 brand of consumer electronics and home appliances, trusted by over 50 million people to improve their quality of life.

Corporate Overview

Videocon Ltd. is committed to creating a better quality of people and furthering the interest of societies by being a responsible corporate citizen.

Creating happiness

We will bring happiness into every home, offering high-quality consumer durables at affordable prices spreading the culture of convenience, entertainment, and comfort, far and wide.

Achieving Progress

We will pursue innovative technologies in the field of energy and electronics, create products and services that will improve the quality of life realize the goals of the world community, and protect the environment.

Sustaining Growth

We will be a source of pride to our business associates by ensuring mutual prosperity and growth through the implementation of forward–looking corporate strategies, aimed at identifying opportunities and responding intelligently to the dynamic of change.


Title – A Project Report On After Sales Services Videocon

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