A Project Report On Consumer Satisfaction Towards Mysore Sandal Soap

Industrial Profile

Soap is one of the commodities which have become an indispensable part of the life of the modern world. Since it is nondurable consumer goods, there is a large market. The whole soap industry is experiencing changes for innumerable reasons such as government relations environment and energy problems increase in the cost of raw materials etc. The changing technology and ever-existing desire by the individual and the organization to produce a better product at a more economical rate have also acted as catalysts for the dynamic change process. More and more soap manufacturers are trying to capture a commanding market share by introducing new products. The soap industry in India faces cutthroat competition with multinational companies dominating the market. They are also facing severe threats from dynamic and enterprising new entrants, ts, especially during 1991-92.

If we look back into the history of soaps & detergents, mankind knew about soaps nearly 2000 years back i.e. in 70 A.D. when Mr. Elder accidentally discovered the soap, when roasted meat overflowed on the glow in ashes. This lump-like product was soap & had a foaming & cleansing character. In 1192 A.D. the first commercial batch of soaps was made & marketed by M/s Bristol soap market in London, from there in 1662 A.D. the first patent for making soap was taken in London. The world consumption of soap in 1884A.D. was said to be 2lakh tonnes p.a.

Company Profile

History Of Ks&dl (Inception):

Karnataka Soaps & Detergents Limited is a successor to the government soap factory, which is one of the premier factories in the Indian soap industry. After World War 1, there was a slump in sandalwood exports to the west. It dropped a blanket of gloom over business & trading in India. The Maharaja of Mysore turned this threat into an opportunity, by sowing the budding seeds of KS & DL on the outskirts of Koti forest, near Bangalore in 1918.

The project took shape with the engineering skill and expertise of a top-level team with the inspection of the Diwan of Mysore Late Sir. M. Visvesvaraya & with the service of scientists late Sir S.G. Shastry, Professor Watson & Dr. Sub rough. The entire credit goes to Sir. S.G.Shastry, who improved & made the process perfect of manufacturing sandalwood oil & world famous Mysore Sandal Soap. The factory started as a very small unit near K.R.Circle, Bangalore with the capacity of 100 tons p.a in 1918. Then, the factory shifted its operations to Rajajinagar industrial area, Bangalore in July 1957. The plant occupies an area of 42 acres (covering soap, detergent & fatty acid divisions) on the Bangalore-Pune Highway easily accessible by transport services and communication. In November 1918, the Mysore Sandal Soap was put into the market after sincere effort & experiments were undertaken to evolve a soap perfume blend using sandalwood oil as the main base to manufacture toilet soap.

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