The automobile industry today is the most lucrative industry. Due to the increase in disposable income in both the rural and urban sectors and easy finance provided by all the financial institutes, bike sales have increased rapidly over the corresponding period in the previous year. Further competition is heating up in the sector with many new players coming in to venture into the Indian markets. One factor that could help the companies in the marketing of their product is by knowing and creating a personality for their brands.
This report attempts to answer some of the questions regarding the service and satisfaction level of Castrol Bike Zone in India by conducting market research. This report is categorized into parts, and deals with an introduction to Castrol Bike Zone, the companies selected, the products, and the industry.
The behavior of the customers can be studied by knowing their perceptions about the bikes in the market and about the possible entrants in the market. This research will help in knowing what a customer (or a potential customer) thinks about the service and satisfaction level with Castrol Bike Zone and what are the possible factors guiding a possible revisit. Similarly, the idea of measuring customer satisfaction will serve the same purpose of determining customer perception. Thus, by measuring the” willingness of existing users of a bike to recommend it to others” will help the Castrol Bike Zone to chalk out the entire Customer Behaviour.
Overview Of Castrol Bike Zone
Transparency in Operations:
Customers can wait at the swanky waiting lounge in BikeZone and can see their bikes being serviced by professional and experienced mechanics that have been trained by the Castrol Training Team. The Spare parts used are genuine and prior approvals are taken from the customer before commencing any work.
The service advisor ensures that all customers get their undivided attention and all their problems are noted down systematically and solutions are provided as per the problems.
The Mechanics who treat the bike are extremely professional and trained in their work.
High Tech Equipments:
High-Quality Tools, Ramps, and other equipment are used to treat the customers’ vehicles. Extreme care is taken to deliver a world-class experience to the customer. Currently, Bike Zone has 96 Operational across 18 cities in India and is rated as one of the top 20 franchising opportunities.
Title – A Project Report On Customer Satisfaction Survey Castrol Oil In Sagar
Author – Shubham
College – Department Of Management Study Infinity Management & Engineering College
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