MBA ProjectsMarketing

A Project Report On Dell


Dell was founded in 1984 by Michael Dell, the computer industry’s longest-tenured chief executive officer, on a simple concept: by selling computer systems directly to customers, Dell could best understand their needs and efficiently .provide the most effective computing solutions to meet those needs.

This direct business model eliminates retailers that add unnecessary time and cost or can diminish Dell’s understanding of customer expectations. The direct model allows the company to build every system to order and offer customers powerful, .richly-configured systems at competitive prices.

Dell also introduces the latest relevant technology much more quickly than companies with slow-moving, indirect distribution channels, turning over .inventory every three days on average.

History Of Dell

Dell grew through the 1980s and 1990s to become at one stage the largest seller • of PCs and servers In 1992, Dell entered into the Fortune 500 list • In 1996, Dell began selling computers via its website (, generating $1 • million in sales per day just six months after site is live In 1999, Dell overtook Compaq to become the largest seller of personal • computers in US In 2006, Dell was 25th in Fortune 500 list •

Competition In Pc Industry

The PC industry is driven by rapid technological improvements in components, • particularly microprocessors, other semiconductors, and storage devices Two factors come into play in determining the ability of PC companies to manage • .inventory and introduce new products The traditional distribution system of the PC industry is an indirect model often • ”referred to as “the channel.


Title – A Project Report On Dell

Author – Sherif Ibrahim Sidhom

College – Es1sca Business School 

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