MBA ProjectsMarketing

A Project Report on Meesho

About Company

Meesho is India’s fastest-growing reseller marketplace, having launched in 2015. Small and micro company owners can engage with customers on social media platforms like WhatsApp, Facebook, and Instagram through the online marketplace. It has grown dramatically in the last six years. Following its most recent investment round, it became only the fifth Indian business in history to join the exclusive Unicorn club, with a valuation of more than $2 billion.

Vidit Aatrey (Founder & CEO of Meesho) chose to leave his job at InMobi in 2015 to create his own company. He co-founded Meesho with his business partner Sanjeev Barnwal (Founder & CTO). They were classmates from 2008 to 2012 and came up with the concept to create a platform to assist MSMEs (Micro. Small and Medium Enterprises). As social commerce struggled to find a foothold in India, Meesho blazed a trail and changed the industry. When the founders of Meesho left their secure employment to create their own business, FASHNEAR was the name of the company when it first started. They wanted to create a fashion platform similar to what Swiggy had done with food, Onelab had done with services, and Grofers had done with groceries. Their idea was to use our app to sign up for multiple retailers in various locations. Customers could pick three things from these stores and have them delivered to their homes by a delivery person. They could choose which ones they wanted, pay for them, and then return the rest.

Meesho Value Chain & Working Model

Meesho follows a Dropshipping model. Dropshipping is a business model in which the seller does not keep inventory on hand. He purchases the product based on the customer’s order, and he also requests that the vendor deliver the merchandise directly to his customer. This is a concept of zero inventory.

Meesho is an e-commerce company that acts as a link between the Seller (you) and the Vendor (supplier), assisting in the connection of all parties involved in the supply chain. As a result, Meesho is enabling the dropship model in India.


Title – A Project on Meesho

Author – Sneha Jha

College – N/A 

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