MBA ProjectsMarketing

A Project Report On Strategic Management Of Pizza Hut

Introduction of Pizza Hut

In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25-seat restaurant only had room for 9 letters on the sign… the building looked like a hut… so ‘Pizza Hut’ was born! Fifteen years later, we opened the first UK restaurant and since then we’ve become the biggest Pizza Company on the planet, Let see listen to Pizza Hut Story from them!

Pizza Hut Mission Statement

We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, “I’ll be back!”We are the employer of choice offering team members opportunities For Growth, Advancement, And Rewarding Careers in a Fun, Safe Working Environment.


  • Passion for excellence in doing everything.
  • Execute with positive energy and urgency.
  • Accountable for growth in customer satisfaction and profitability.
  • Recognize the achievement of others and have fun doing it.
  • Listen and more importantly, respond to the voice of the customer.

Comparative Strategy

This forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new non-pizza items such as Buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better, pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas. In the past, Pizza Hut has always had the first-mover advantage.

Their marketing strategy in the past has always been to be first. One of the main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to its menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didn’t necessarily want pizza. Another strategy they used in the past and are still using is the diversification of their pizzas. Pizza Hut is always trying to come up with some innovative way to make a pizza into something slightly different – different enough that customers will think it’s a whole new product.


Title – A Project Report On Pizza Hut

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