A Project Report On Study On Investor’s Perception Towards Online Trading

Introduction

The rapidly advancing technology, particularly the Internet, has drastically changed the social and economic landscapes and every aspect of our daily lives. In the securities industry, the Internet has facilitated online trading, changing the way the market works, as well as the way investors access the market.

Stock exchanges worldwide now conduct a bulk of their business online through brokers and partners, a major shift from the traditional method. In developed countries, almost all exchange transactions are conducted online. The trend has slowly picked up in India and two of the largest exchanges, the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) have been conducting online trade successfully.

History Of Online Trading In India

Online trading in India actually began way back in the late 1990s with the likes of ICICI Direct and Sharekhan among the early pioneers in the online trading business. The online trading business has traversed a long way and it is gradually becoming the default mode of trading in the Indian markets. More and more retail and HNI investors are now shifting to the online trading mode due to the benefits and convenience that it offers.

Conceptual Framework

“Online trading” is broadly defined as a trading mechanism where investors place orders and confirm trading results via electronic communication channels, such as the Internet, mobile phones, and Personal Digital Assistants (PDA). The whole process of securities transactions, from order placement and routing to order execution, to trade confirmation, is fully automated, thus enabling the investors who have placed orders to confirm their trading results within a few seconds.

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