MBA ProjectsMarketing

A Project Report On Sudha Dairy

Introduction

The dairy sector in India has shown remarkable development in the past decade and India has now become one of the largest producers of milk and value-added milk products in the world. The dairy sector has developed through co-operatives in many parts of the State. The State had 73 milk processing plants. In addition to these processing plants, 123 Government and 33 co-operatives milk chilling centers operate in the State. Dairy is a place where handling of milk and milk products is done and technology refers to the application of scientific knowledge for practical purposes.

Dairy technology has been defined as that branch of dairy science, which deals with the processing of milk and the manufacture of milk products on an industrial scale. In developed dairying countries such as the U.S.A., whereas the rural areas were identified for milk production, the urban centers were selected for the location of milk processing plants and product manufacturing factories. These plants and factories were rapidly expanded and modernized with improved machinery and equipment to secure the various advantages of large-scale production.

India has the highest livestock population in the world with 50% of the buffaloes and 20% of the world’s cattle population. Most of these are milch cows and milch buffaloes. India’s dairy industry is considered one of the most successfully developed industries from post independence period. The dairy industry is dominated by the cooperative sector; about 60% of the installed processing capacity is in the cooperative sector. Dairy cooperatives account for the major share of processed liquid milk marketed in India.

Indian Dairy Industry

National Dairy Development Board, an institution of national importance was set by the Government of India to promote plan & organize programmers for the development of dairy & other agriculture-based & allied industries along cooperative lines on an intensive & nationwide basis

Sudha In India

A new organization “Bihar State Co-operative Milk Producer Federation Limited” came into existence to implement the project and the actual field work was taken up in 1983. The project was originally to be completed within 3 years by the end of 1986 and was closed in 1988. After extending the project period twice each time by one year the project was implemented in districts of Bihar namely Patna, Barouni(Begusarai), Bokaro, Samastipur, Ranchi, Jamshedpur, Muzzafarpur and Gaya.

company Profile

Sudha has developed a wide marketing network to increase its sales in the market. Sudha is providing quality products to its customers and has gained very good faith and is appraised very much by the consumers for its good quality products.

Though there are many types of products in the market, Gaya Dairy mainly processes milk. Sometimes according to the need/demand curd, lassi, misthi dahi, and paneer are also processed.

They provide directly to customers if they give a special order to the marketing section. They will take an advance order if any function is happening in the future. Function like marriage, govt meetings, fairs, or any party occasion Funds for the outlet are provided by the district administration. Milk is supplied in some dist as Jahanabad, Aara, Aurangabad, and some parts of Nawada. Per month net profit is 1-2 lakhs of Magadh unit, gaya.

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Title – A Project Report On Sudha Dairy(Comfed)

Author – N/A

College – A.n.college 

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