MBA ProjectsMarketing

A Project Report On The Importance Of Technology For The Growth Of Digital Marketing


Before you learn Digital Marketing, It’s important to understand what is marketing. Marketing is not about promotion or advertising only. Marketing is a complex topic or a concept which is used to make a comprehensive plan of action or a strategy to increase sales, create awareness about brands and products etc. In very simple terms marketing means communicating the RIGHT message, to the RIGHT people using the RIGHT medium. Marketing plays a major role in creating awareness about a business, increasing its customer base, growing sales and building a brand. Marketing is one of the most important parts of any business and without effective marketing, growing business becomes almost impossible.

Digital marketing can be defined as the process of promoting brands using digital distribution channels comprising the Internet, mobile and other interactive channels. The basic advantage of this form of advertising lies in its low-cost model. Digital Marketing can be classified into Pull and Push marketing. Pull digital marketing technologies involve the user having to seek out and directly grab (or pull) the content via web searches. Websites/blogs and streaming media (audio and video) are good examples of this. In each of these examples, users have a specific link (URL) to view the content. Push digital marketing technologies involve both the marketer (creator of the message) as well as the recipients (the user). Email, SMS, and RSS are examples of push digital marketing. In each of these examples, The marketer has to send (push) the messages to the users (subscribers) in order for the message to be received.

Importance Of Technology In The Modern Marketing

Technology strategic plans often prioritize the wrong areas for improvement, too many activities at once, or fail to explain why one improvement is more important than another. Ineffective prioritization ends up wasting money and opportunities.

Technology evolves rapidly and can change the characteristics of society from national security to our daily lives. The Strategic Role of Technologies aims to understand how technology and innovation are transforming the world we live in.

Technology such as the web, mobile phones, social media, and customer relationship management systems greatly affect modern marketing. Tech helps businesses grow and prosper, creates relationships, strengthens the effectiveness of organizations, allows people to learn about one another and greatly affects the way companies communicate with prospective customers. Every marketer is starting to view technology as an important factor when it comes to development and growth.

Technology is definitely an important and strategic tool to increase your overall efficiency and stay on top of the competitors. Though the role of marketing has not changed due to technology, which is the dynamic power in buyer-seller relationships, the corporate attitudes toward the marketing function and marketing approaches have all been impossible to separate save for the change brought about by the rapid evolution of technology.


Title – A Project Report On The Importance Of Technology For The Growth Of Digital Marketing

Author – Akshika Bhargava

College – S.s. Jain Subodh P.g (Autonomous) College Jaipur 

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