The Most Trusted Brand
Dettol has been always voted as “The Most Trusted Brand” in India. Dettol celebrated its Platinum jubilee celebrations in 2008 with a improved ranking from 52 to 16 from the previous year among the best 100 brands in India. This journey starting from 1933 was certainly not easy and it took a great effort from the team at Reckitt to root out the age old customs and methods of first aid.
They taught the Indian market about
- How an antiseptic smells like?
- How an antiseptic feels like when applied on wound/bruises?
- Perceiving how it provides hygiene and kills germs?
- How it makes the water cloudy ?attributing this to its strong antiseptic properties.
- First mover advantage.
- Brand strength
- High mind and heart share
- Brand extensions
- Marketing and social welfare activities
Title -A Study on Brand Dettol and Its Future-
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