A Study on Consumer Preference Towards Parachute Coconut Oils

History of Marico

The history of Marico can be traced all the way back to 1857, when a young man Kanji Moorarji, set up a modest trade in spices which, in time, grew to include other export worthy commodities. This firm’s success gave birth to The Bombay Oil Industries in 1948; set up to convert the traditional buying strengths of the firm in the commodities areas, to value added manufactured products.

Objectives

• To know how for consumer purchase decisions are influenced by the advertisements of parachute coconut oils
• To know about the satisfaction level of consumers with regard to parachute coconut oils
• To know the consumers preferences towards parachute coconut oil.
• To know the consumer perception towards the price of parachute coconut oil.

Our consumers:

Parachute’s primary target has been women of all ages. The brand has a huge loyalty, not only in the urban sections of India but also the rural. Parachute has several brand extensions, each filling existing need gaps, acquired from consumer insight.

Keywords:

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