A Study On Customer Perception Towards Mahindra Finance

Introduction:

The modern concepts of marketing realized that measuring consumer needs or behavior was not enough. customer satisfaction should be the core and then the correct perception on which marketing policies of our organization should be built. Management must think of itself not as producing products but as providing customer creating value satisfaction.

Customer satisfaction has a vital role in sustaining and improving hold on the market. Brief descriptions about the various measures that are needed to improve customer orientation have also been dealt with. Consider the fact todays customer face a plenitude of products in every category. Customer will be having high and raising expectation of quality and service. In the face of their vast choices, the customer will gravitate to the offering that the best meet their individual needs and expectation. They will buy one of the bases of their perception value.

Definitions:

• Definition 1: Customer satisfaction is equivalent to making sure that product and service performance meets customer expectations.
• Definition 2: Customer satisfaction is the perception of the customer that the outcome of a business transaction is equal to or greater than his/her expectation.
• Definition 3: Customer satisfaction occurs when acquisition of products and/or services provides a minimum negative departure from expectations when compared with other acquisitions. Gaining high levels of customer satisfaction is very important to a business because satisfied customers are most likely to be loyal and to make repeat orders and to use a wide range of services offered by a business There are many factors which lead in high levels of customer satisfaction including. Products and services which are customer focused and hence provide high levels of value for money.

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