MBA ProjectsHuman Resource Management

A study on customer satisfaction toward Yamaha

Executive Summary

Project report on “A study on customer satisfaction towards Yamaha”. Before internship there are many questions in mind and internship helped to clear all those questions and doubts.

To know the satisfaction level of customers towards Yamaha bikes, to learning the level of customer satisfaction, to understand the various factors which give customer satisfaction after the buying of bikes, to assess the reasonable period taken to delivery service at Bangalore wheels. to understand about Yamaha bikes with regard to the specific customer opinion, To assess the satisfaction of the customer towards Bangalore wheels.


My internship project report is on the topic ‘A study on customer satisfaction towards Yamaha bike’. I have completed my internship in Bangalore wheels. (Yamaha bike showroom). previous to my internship in Bangalore wheels, there having many questions were in my mind regarding the how the showroom manages the customer, and also the questions about the Yamaha bikes are satisfying the customer. The internship provides a realistic advantage to the college student. To gain the knowledge and experience towards the chosen matter. Internship presents how theoretical knowledge which observes on the working field.

Objectives Of The Study

  • To understand the satisfaction level of buyer towards Yamaha bike.
  • To know the level of the buyer satisfaction
  • To know about diverse brands of the similar bikes sold in the area.
  • To study the marketing strategy.
  • To know about Yamaha motorcycles with regards in the specified customer view.

Title -A study on customer satisfaction towards Yamaha

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