A Study On Digital Marketing And Its Impact On Revenue Generation

Introduction

To begin with, as a part of the curriculum, a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity were in online or digital marketing I choose to work with a start-up company named ODigMa, I choose the start-up company because with start I can explore myself and why digital marketing. Because it is a booming industry, the growth of digital marketing is tremendous and expected to grow more. Due to this summer internship, I learnt every aspect of digital marketing (business development process, content writing, social media). Marketing practices have dramatically shifted with the rise of social media and the proliferation of devices, platforms, and applications.

Your prospective and current customers are trying to communicate with you, and you can listen and respond faster, and with more personalization than ever before. This shifting environment presents new opportunities and challenges for marketers. With digital marketing, it’s easy to fall behind. Digital marketing equips you with the tools you need to assess your organization’s social media and digital marketing strategy and helps you identify areas of improvement.

Need Of The Study

Advertising is normally done by a third party known as an advertising agency. An advertising agency is a service-based business dedicated to creating, planning, and handling advertising for its clients. An ad agency is independent of the client and provides an outside point of view to the effort of selling the client’s products or services. An agency can also handle overall marketing and sales promotions for its clients. Types of ad agencies are:

Full-service agencies
Creative agencies
Specialized agencies
In-house agencies
Digital agencies or new media agencies This report is completely discussing about digital or new media agencies. There was a time when Television was the most popular medium for marketers to promote, spread awareness and generate leads for their products but now the trend has changed and Digital media has taken its place.

Scope Of The Project

1. To understand the digital marketing models.
2. To understand marketing effectiveness.
3. To understand how digital marketing campaigns take place.
4. To understand how digital marketing agencies work and generate revenue.
5. To understand how digital marketing has an impact on revenue generation.

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