Customer satisfaction is a primary goal of process improvement programs. So how satisfied are our customer? One of the best ways to find out is to ask them using customer satisfaction surveys. These surveys can provide management with the information they need to determine their customer’s level of satisfaction with their products and with the services associated with those products. Employees and the management of the store can use the survey information to identify opportunities for improving the existing product varities and to introduce new products. This project includes details on designing your own customer satisfaction questionnaire, tracking survey results and turn survey data into useful information.
What Is Consumer Satisfaction?
Satisfaction is an overall psychological state that reflects the evaluation of a relationship between the customer/consumer and a company-environment-product-service. Satisfaction involves one of the following three psychological elements: cognitive (thinking/evaluation), affective (emotional/feeling),and behavioral. “Satisfaction” itself can refer to a number of different facts of the relationship with a customer. For example, it can refer to any or all of the following: Satisfaction with the quality of a particular product or service Satisfaction with an ongoing business relationship Satisfaction with the priceperformance ratio of a product or service Satisfaction because a product/service met or exceeded the customer’s expectations The achievement of customer satisfaction leads to company loyalty and product repurchase.
Title -Analytical Study Of Customer Satisfaction Among The Customers Of Haldiram In Nagpur City
Author -Ashwani Kumar
College -Institute Of Advanced Management And Research
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