Experiential Learning Report On Marketing Management

Introduction

SKN Corp is a detergent manufacturing company in Maharashtra, India. It is into detergent manufacturing for the last 30 years with good penetration in Maharashtra. The company has a turnover of 300 Crore.

Market Research

Situation Analysis

SKN Corp wants to diversify its business and wants to launch a liquid floor cleaning product in Maharashtra. The current market size of liquid floor cleaning products is Rs.4500 crore and is growing at a rate of 23% CAGR. SKN Corp must carefully target specific segments with quality products and create a new brand in this segment.

Market Summary

SKN Corp market consists of consumers in urban, semi-urban & rural areas of Maharashtra. Its existing products are of good quality at a very reasonable price. The company wants to go with the same strategy with its new offering of liquid floor cleaner – Named “SUPER CLEAN”.

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