Marketing Strategies Of Patanjali Ayurveda

Project On Marketing Strategies Of Patanjali Ayurveda

Table of Contents

Patanjali Ayurvedav

PATANJALI AYURVEDA LIMITED, a Company registered under the Company’s Act, 1956 having its Registered Office at D-26, Pushpanjali, Bijwasan Enclave, New Delhi – 110061 and Works: 1. Unit-I at:D-38, Industrial Area, Haridwar, Uttarakhand; 2.Unit-II at :YOGPEETH, Maharishi Dayanand Gram, Delhi Highway, Haridwar; and 3.Unit-III:Vill-Padartha, Haridwar, Uttarakhand, India.

Objective Of The Study

The main objective to study this project is to know about the different strategies of Patanjali Ayurveda.
The main objectives in the mind:-

To study, whether Patanjali Ayurveda products are genuine or not.
To study, why people prefer Patanjali Ayurveda products.
To study, whether customers are satisfied using Patanjali products.
To study, whether the huge rise of indigenous Patanjali products good for our country.
To study, whether is it good to buy Patanjali products for our Indian economy?

Executive Summary

The project title “MARKETING STRATEGIES OF PATANJALI AYURVEDA” provides a comprehensive analysis regarding the performance of the company and its products in the market. The project covers the aspects like Patanjali got success in such a competitive market in a very short span of time and how competition from Patanjali prompts FMCGs to hit back.

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Title -Marketing Strategies Of Patanjali Ayurveda

Author – MS. RITIKA GUPTA

College -MEERA BAI INSTITUTE OF TECHNOLOGY

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