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Report On Market Survey To Understand Customer Perception Of Amul Paneer


Food Industry:

The food industry is the complex, global collective of diverse businesses that Together supply much of the food energy consumed by the world population. Only subsistence farmers, those who survive on what they grow, can be considered outside of the scope of the modern food industry. The food industry includes:

Regulation: local, regional, national and international rules and regulations For food production and sale, including food quality and food safety, and Industry lobbying activities.

Education: academic, vocational, consultancy

Research and development: food technology

Financial services: insurance, credit

Manufacturing: agrichemicals, seeds, farm machinery and supplies, Agricultural construction, etc.

Agriculture: the raising of crops and livestock, seafood

Food processing: preparation of fresh products for market, manufacture of Prepared food products

Marketing: promotion of generic products (e.g. milk board), new products, Public opinion, through advertising, packaging, public relations, etc

Wholesale and distribution: warehousing, transportation, logistics

Retail: supermarket chains and independent food stores, direct-to-consumer, Restaurants, food services

Introduction Of Organization

Gujarat Cooperative Milk Marketing Federation (GCMMF) is India’s Largest food products marketing organization. It is a state-level apex body of Milk cooperatives in Gujarat which aims to provide remunerative returns to The farmers and also serve the interest of consumers by providing quality Products which are good value for money.

AMUL is the brand under this Organization. Amul’s product range includes milk powders, milk, butter, ghee, cheese, curd, chocolate, ice cream, cream, shrikhand, paneer, gulab jamuns, basundi, Nutramul brand and others. In January 2006, Amul plans to launch India’s first sports drink Stamina, which will be competing with Coca-Cola’s Powerade and PepsiCo’s Gatorade. Amul is the largest food brand in India and the world’s Largest Pouched Milk Brand with an annual turnover of US $1050 million (2006-07).

Currently, Amul has 2.6 million producer members with a milk collection average of 10.16 million litres per day. Besides India, Amul has entered overseas markets such as Mauritius, UAE, USA, Bangladesh, Australia, China, Singapore, Hong Kong and a few South African countries. Its bid to enter the Japanese market in 1994 had not succeeded, but now it has fresh plans of Flooding the Japanese markets. Other potential markets being considered Include Sri Lanka. Dr Verghese Kurien, former chairman of the GCMMF, is recognised as the man behind the success of Amul.


Title – A Project Report On Market Survey To Understand Customer Perception About Amul Paneer

Author – N/A

College – University Of Pune  

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