MBA ProjectsMarketing

Retail Shoppers’ Behaviour

Project On Retail Shopper’s Behaviour


  • To understand shoppers Behaviour.
  • To familiarize with Models & Theories of Consumer Behaviour.
  • To acquainted with Marketing Research Procedure.


One of the most important constants among all of us, despite our differences, is that above all we are consumers. We consume or use products/services on regular basis. As consumers, we play vital role in the health of the economy-local, national or international. Today, the era of digital revolution, which has introduced several drastic changes in to business environment.

Consumer and Buyer

A consumer is an individual who buys products or services for personal use and not for resale. A consumer is someone who can make the decision whether or not to purchase an item at the store, and someone who can be influenced by marketing and advertisements. Any time someone goes to a store and purchases a toy, shirt, beverage, or anything else, they are making that decision as a consumer.


Title -Retail Shoppers’ Behaviour –

Author -Prof.K.Venugopal Rao


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