We know e-commerce in the global economy is the rapidity with which Internet use has grown and spread during the last decade. The boom in e-commerce also includes increased use of other media for trade, such as the telephone, television, fax, and electronic payment.
As we know Flipkart and SnapDeals are the two fastest-growing companies in the e-commerce sector. So, by taking these two companies as an example I want to understand the e-commerce sector in India and also study what are the various marketing strategies that are opted by these two companies in order to maximize their sales and revenue.
- To understand the current trend in online promotion.
- To understand the strategies of competitors.
- To explore the services provided by Flipkart.
- To explore the marketing strategies of Flipkart.
- To know the acceptance of services provided by Flipkart in the market.
- To provide a few recommendations to Flipkart.
The Internet And The Marketing Concept
The range of specialist marketing functions carries out within many organizations. Such functions include market research, brand/product management, public relations and customer service.
An approach or concept that can be used as the guiding philosophy for all functions and activities of an organization. Such a philosophy encompasses all aspects of a business. Business strategy is guided by an organization’s market and competitor focus and everyone in an organization should be required to have a customer focus in their job.
Title -Summer Training Project Report On Marketing Strategies Of Flipkart.com
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