A Case Study On – Myntra
Background Of The Study
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry.
Need Of The study
- To know more about online shopping sites.
- To do dept research on Myntra.
- To analysis the difference between products, sales, popularity etc Myntra
- To explore E- commerce in today’s world.
- To gather knowledge about two major online shopping site (Myntra)
Objective Of The Study
- To understand and estimate the consumer perception and factors affecting their behavior for choosing Myntra.
- To understand tactics and methods used by Myntra to attract customers.
- To know how consumers are evaluating e-commerce sites for their purchases.
- To understand among which age group and gender online shopping sites are more popular.
- To find out the progress of E- commerce in people’s life.
Title -A Case Study On – Myntra
Author -Abhishek dubey
College -Syamaprasad College
What is this Myntra case study about?
This myntra case study — also searched as case study on myntra or simply case myntra — analyses Myntra's e-commerce model, growth, and consumer perception. It doubles as a ready-made case study in mba coursework for marketing, retail, and digital commerce electives.
Where can I download the Myntra case study PDF?
The myntra case study pdf and the related project report on myntra pdf are both available via the Download PDF button above. For related retail and e-commerce write-ups on this site, a quick site:hscprojects.com search for "myntra" surfaces every associated post.
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