Amul is an Indian dairy cooperative, placed at Anand in the state of Gujarat, India. It Formed in 1946, The Dr. VergheseKurien, founder-of company amul and this brand is control by cooperative body, Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India’s largest food product marketing organization with annual turnover (2017-18) US$ 4.5 billion.
Amul co-operative started on 1 December 1946 as a response to the exploitation of marginal milk suppliers by traders or agents of the only exist dairy, the Polson dairy, in the small scale city distances to deliver milk, which often goes sour in summer, to Polson. It’s prices of milk were arbitrarily determined. Moreover, the polson has givensingular right by government to recieve milk from mikka and give it to Bombay city.
Title -A Study on Amul-
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