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A Study On Dealer’s Awareness Towards Birla Cement With Special Reference To Satna

Project on- A Study On Dealer’s Awareness Towards Birla Cement With Special Reference To Satna


Cement Industry originated in India when the first plant commenced production in 1914 at Porbandar, Gujarat. The industry has since been growing at a steady pace, but in the initial stage, particularly during the period before Independence, the growth had been very slow. Since indigenous production was not sufficient to meet the entire domestic demand, the Government had to control its price and distribution statutorily. Large quantities of cement had to be imported for meeting the deficit. The industry was partially decontrolled in 1982 and this gave impetus to its pace of growth. Installed capacity increased to more than double from 27 million tons in 1980-81 to 62 million tons in 1989-90.

The cement industry responded positively to liberalization policy and the Government decontrolled the industry fully on 1st March 1989. From 1991 onwards cement industry got the status of a priority industry in schedule III of the industry policy statement, which made it eligible for automatic approval for foreign investment up to 51% and also for technical collaboration on normal terms of payment of royalty.

Overview Of The Performance Of The Cement Sector

The Indian cement Industry not only ranks second in the production of cement in the world but also produces quality cement, which meets global standards. However, the industry faces a number of constraints in terms of high cost of power, high railway tariff; high incidence of state and central levies and duties; lack of private and public investment in infrastructure projects; poor quality coal and inadequate growth of related infrastructure like sea and rail transport, ports and bulk terminals. In order to utilize excess capacity available with the cement industry, the government has identified the following thrust areas for increasing demand for cement:

  • Housing development programmers & Promotion of concrete highways and roads;
  • Use of ready-mix concrete in large infrastructure projects;
  • Construction of concrete roads in rural areas under Prime Ministers Gram Sadak Yojana.

Current Scenario

The Indian cement industry is the second largest producer of quality cement, which meets global standards. The cement industry comprises 130 large cement plants and more than 300 mini cement plants. The industry’s capacity at the end of the year reached 188.97 million tons which was 166.73 million tons at the end of the year 2006- 07.

Cement production during April to March 2007-08 was 168.31 million tons as compared to 155.66 million tons during the same period for the year 2006-07.Despatches were 167.67 million tons during April to March 2007- 08 whereas 155.26 during the 13 same period. During April-March 2007-08, cement export was 3.65 million tons as compared to 5.89 during the same period.


Title – A Study On Dealers Awareness Towards Birla Cement With Special Reference To Satna

Author – Yogesh Shrivastava

College –  

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