Analysis of Marketing Strategies Pepsi. co

Project On Analysis of Marketing Strategies Pepsi. co

Objectives

• Acceptability of Pepsi products by the consumers and marketers.
• Identifying the competitors and positioning Pepsi in comparison to them.
• To find out marketing strategy of Pepsi.
• To analyze the SWOT analysis of Pepsi.
• To know about customer value of Pepsi.
• To know about customer perception towards Pepsi brand image
• To know about customer satisfaction
• Impact of market strategy on customer

Abstract

I have decided to present our marketing term paper on PepsiCo after studying its marketing strategies. I worked on PepsiCo’s product range of beverages and focused on Pepsi Cola as the subject of our analysis. I have chosen Pepsi for many reasons. It is one of the biggest FMCG brands not only in India but also globally. Indeed, Pepsi Cola is one of the fastest paced FMCG products worldwide. Pepsi posed an exciting opportunity to study a brand that is automatically associated with youth and energy.

Company Overview

PepsiCo, Inc., established in 1965 through the merger of Pepsi-Cola and Frito-Lay is a world leader in convenient foods and beverages. The company consists of Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. PepsiCo brands are available in nearly 200 countries and territories. Its success is the result of superior products, high standards of performance, distinctive competitive strategies and the high level of integrity of its employees.

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