Project On Branding of Oppo Mobile
his project report is based on branding of OPPO Smartphones as the Smartphone sector is growing at a very good pace. This project titled on “BRANDING OF OPPO MOBILE”is being conducted to identify smartphone market of oppo mobile , as to look at there branding strategies , how the oppo mobile company get into the minds of the customers by using marketing skills The duration of my project was 2 months, During the 2 months I traveled to many of the oppo outlets as to analyse the branding strategies of oppo mobile.
OPPO Electronics Corp. (commonly referred to as OPPO, stylised as oppo) is a Chinese consumer electronics firm based in Dongguan, Guangdong, A division of the multinational giant BBK Electronics, Oppo’s major product lines include smartphones, Blu-ray players and other electronic devices. It was established in 2001 and registered globally in 2004, the company has registered the OPPO brand name in many parts of the world.
- To analyze the customer’s requirement.
- To approach the retailers to install the oppo outlet
- To study the Competitor’s service
- To study the attitude of staff member to customers.
- To provide the better services & try to built the credibility in the consumer.
- To know the opinion & suggestions of customers.
- To study what is the benefits to retailers on sale of oppo mobiles.
- To study the reactions from the customers when retailers forcing to buy the mobile
Branding of Oppo Mobile
Author -SHEKHAR SHELAR
College -PILLAI HOC INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH
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