MBA ProjectsMarketing

Product Branding & Improving Operational Efficiency At Edumentor Educational Services

As a part of my academic requirement, I TADIPARTHY SANTHOSH NAIDU (13BSPHH010699), a student of IBS-Hyderabad, did my Summer Internship Project at EduMentor Educational Services from 24th February to 25th May 2014. EduMentor is based at Nirman Vihar, Delhi.

In the past 8 years of it’s coming into the business, EduMentor has carved a niche by developing a new segment of educational services for undergraduates.

  • Market Analysis
  • Content Development
  • Maintaining Operational Efficiency
  • Market Research On Customer Satisfaction

During this project, I had made an extensive research on the educational sector and the coaching institutes in and around the NCR region. I have coated some useful suggestions by which the company can attain its target audience and reach its sales target and grow substantially.

Various brand awareness activities were carried out on the content as it is the major medium between the buyer and coaching institutes. This made EduMENTOR as the leader in undergraduate Test prep institute in NCR Region. The empirical exploratory research has been carried forward. The primary data is generated with the help of school counseling, referencing and Board Center Activity.

Operations play a major role in any company’s day to day activities. Improving operational efficiency is the major problem any company in this field is facing in the present time.

Operation management has been done in an effective and efficient manner. For my work in Operations, I was given the appreciation and certified me as the “Best operational manager of EduMENTOR” among 56 interns.

For my work during Internship in EduMentor I was awarded the STAR PERFORMER OF EDUMENTOR FOR THE YEAR 2014.



Title – Product Branding And Improving Operational Efficiency At Edumentor Educational Services

Author – Tadiparthy Santhosh Naidu

College – IBS Hyderabad 

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