A Study on Consumer Preference Towards Parachute Coconut Oils

Table of Contents

History of Marico

The history of Marico can be traced all the way back to 1857, when a young man Kanji Moorarji, set up a modest trade in spices which, in time, grew to include other export worthy commodities. This firm’s success gave birth to The Bombay Oil Industries in 1948; set up to convert the traditional buying strengths of the firm in the commodities areas, to value added manufactured products.

Objectives

To know how for consumer purchase decisions are influenced by the advertisements of parachute coconut oils
To know about the satisfaction level of consumers with regard to parachute coconut oils
To know the consumers preferences towards parachute coconut oil.
To know the consumer perception towards the price of parachute coconut oil.

Our consumers:

Parachute’s primary target has been women of all ages. The brand has a huge loyalty, not only in the urban sections of India but also the rural. Parachute has several brand extensions, each filling existing need gaps, acquired from consumer insight.

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Title -A Study on Consumer Preference Towards Parachute Coconut Oils-

Author -C . MAHITHA

College -RAYALASEEMA UNIVERSITY>

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