A Project Report On To Study The Consumer Behaviour Towards Digital Marketing

Introduction To E-Commerce

E-Commerce or Electronics Commerce is a methodology of modern business, which addresses the requirements of business organizations. It can be broadly defined as the process of buying or selling goods or services using an electronic medium such as the Internet.

E-commerce refers to the paperless exchange of business information using the following ways:

• Electronic Data Exchange (EDI)
• Electronic Mail (e-mail)
• Electronic Bulletin Boards
• Electronic Fund Transfer (EFT)
• Other Network-based technologies

The internet is being developed rapidly in the last two decades, and a relevant digital economy that is driven by information technology is also being developed worldwide. After the long-term development of the internet, which rapidly increased web users and higher speed internet connection, some new technology also have been developed and used for web development, which led to firms can promote and enhancing images of products and services through the website.

Features Of E-commerce

E-Commerce provides the following features:

• Non-Cash Payment: E-Commerce enables the use of credit cards, debit cards, smart cards, electronic fund transfers via the bank’s website, and other modes of electronic payment.
• 24×7 Service availability: E-commerce automates the business of enterprises and the way they provide services to their customers. It is available anytime, anywhere.
• Advertising/Marketing: E-commerce increases the reach of advertising of products and services of businesses. It helps in better marketing management of products/services.
• Improved Sales: Using e-commerce, orders for the products can be generated anytime, anywhere without any human intervention. It gives a big boost to existing sales volumes.

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