WHAT IS MARKETING? Traditionally marketing has been described in terms of its functions or activities. In this respect, marketing has been referred to as the performance of business activities that direct the flow of goods and services from producers to consumers. We know that most manufacturing firms do not produce …

AIM OF THE PROJECT: The surface of this service is to learn the values of marketing and applying its use in the promotion of services. This service teaches the four p’s : Product Price Place Promotion The project work enables us to work upon and understand the way to start …

INTRODUCTION: Waste management (or waste disposal) includes the activities and action required to manage waste from its inception to its final disposal. This includes the collection, transport, treatment and disposal of waste, together with monitoring and regulation of the waste management process. Waste can be solid, liquid, pr gas & …

MARKETING MANAGEMENT: Marketing Management is the directing of an organization’s resources to develop and implement the best possible strategy to reach its desired consumer segment to maximize the sale of a particulars product or service. Five Marketing Management Concepts: Production Concept: The production concept is used when the demand for …

INTRODUCTION: Digital India is a campaign launched by the government’s services are made available to citizens electronically by improved online infrastructure and by increasing intent connectivity or by making the country digitally improved in the field of technology. The initiative includes plans to connect rural areas with high-speed internet networks. …

INTRODUCTION OF KFC: About The Outlet: KFC (short for Kentucky Fried Chicken) is an American fast-food restaurant chain headquartered in Louisville, Kentucky, that specializes in fried chicken. It is the world’s second-largest restaurant chain (as measured by sales) after McDonald’s, with 22,621 locations globally in 150 countries as of December …

INTRODUCTION TO ITC LIMITED: ITC Limited is an Indian multinational conglomerate company headquartered in Kolkata, West Bengal. Established in 1990 as the Imperial Tobacco Company of India Limited, the company was removed as the Indian Tobacco company now stands renamed to the same. ITC has diversified presence across industries such …