MBA ProjectsMarketing

Customers’ Perception Of Online Food Delivery With Reference To Swiggy

Executive Summary

The India online food delivery market reached a value of US$ 4.35 Billion in 2020. Online food delivery assists individuals in ordering and receiving the desired food products at the doorstep. It involves browsing the website or application, selecting from a wide variety of cuisines available and making the payment through different methods. The website/application updates the user about the expected duration of food preparation and delivery. These features, in confluence with attributes such as ease, speed and precision of delivery, are increasing the demand for these services in India.

Problem Statement

In general, a problem statement will outline the negative points of the current situation and explain why these matters. Online food ordering is gaining importance in our country and in no time, food ordering companies such as Zomato, Swiggy, Uber eats etc. got good customer base. With so much of success, there are still some issues with online food ordering like many customers do not feel comfortable while making online payment or unable to verify the quality and variety of food online and on the top of it, corona virus impacted these companies in a big way as most of us are hesitant to order food online.

Scope Of Project

Scope of this project includes:

  • Overview of Indian online food ordering industry
  • Impact of Covid-19 on online food orders
  • Business model of Swiggy
  • Marketing strategies and promotional tactics of Swiggy
  • Market coverage of Swiggy and its future plans
  • Customers perception about online food ordering with reference to Swiggy

Title -Customers Perception Of Online Food Delivery With Reference To Swiggy

Author – Shailesh Kumar Dubey

College – NMIMS University

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