OVERVIEW We have seen that the end of the cold war left us without ant serious rival in the world the era since then has been described as a period of our dominance or an unpopular world. In this chapter, we try to understand the maturity, extent, and limits of …

INTRODUCTION OF GREEN REVOLUTION The green revolution was a period when the productivity of global agriculture increased drastically as a result of new advances. During this time period, new chemical fertilizers and pesticides were created. The chemical fertilizer made it possible to supply crops with extra nutrients and therefore, increase …

INTRODUCTION Harappan civilization was discovered in 1920-22 when two of its most important sites were excavated. These were Harappa on the banks of the river Ravi and Mohenjo-Daro on the banks of the Indus. The first was excavated by D.R. Sahani and the second by R.D. Banerji on the basis …

MARKETING MANAGEMENT Marketing management is the directing of an organization resources to develop and implement the best possible strategy to reach its desired consumer segment to maximize sales of a particular product or service. 5 MARKETING MANAGEMENT CONCEPTS Production Concept The production concept is used when demand for a product …