Marketing Strategies Of Patanjali Ayurveda

Project On Marketing Strategies Of Patanjali Ayurveda

Patanjali Ayurvedav

PATANJALI AYURVEDA LIMITED, a Company registered under the Company’s Act, 1956 having its Registered Office at D-26, Pushpanjali, Bijwasan Enclave, New Delhi – 110061 and Works: 1. Unit-I at:D-38, Industrial Area, Haridwar, Uttarakhand; 2.Unit-II at :YOGPEETH, Maharishi Dayanand Gram, Delhi Highway, Haridwar; and 3.Unit-III:Vill-Padartha, Haridwar, Uttarakhand, India.

Objective Of The Study

The main objective to study this project is to know about the different strategies of Patanjali Ayurveda.
The main objectives in the mind:-

• To study, whether Patanjali Ayurveda products are genuine or not.
• To study, why people prefer Patanjali Ayurveda products.
• To study, whether customers are satisfied using Patanjali products.
• To study, whether the huge rise of indigenous Patanjali products good for our country.
• To study, whether is it good to buy Patanjali products for our Indian economy?

Executive Summary

The project title “MARKETING STRATEGIES OF PATANJALI AYURVEDA” provides a comprehensive analysis regarding the performance of the company and its products in the market. The project covers the aspects like Patanjali got success in such a competitive market in a very short span of time and how competition from Patanjali prompts FMCGs to hit back.

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