A Comparative Study Of Brand Preference Of Tvs Motors & Bajaj Motors

A Comparative Study Of Brand Preference Of Tvs Motors & Bajaj Motors

As today’s market is becoming very competitive. To compete and survive in this competitive market one has to be aware of the customer changing requirements. This is the motivating force behind the choice of this topic. The main objective of the market analysis is to gain insight into the changing trends, to know how referenced company i.e. Bajaj motors & TVS motors are performing in the two-wheeler industry. The market analysis will reveal the information to the management of the company what is the market share of the company, consumer behavior regarding Bajaj & TVS brand and recent trends in bikes.

As it is the primary data based survey but somewhat secondary data is also used to have insight into the company profile and the various companies operating in the two-wheeler industry. The research design used for this project is exploratory research design. Exploratory research studies are those in which the problem is defined from scratch. In this research, information is collected from the market with the help of a questionnaire.

The study revealed that there are many companies operating in the market and Bajaj & TVS motors are the famous names in the two-wheeler industry due to its quality and customer relationship management. Now the company is emphasizing on the advertisement of its brand.

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