Study On Consumer’s Perception Towards Domino’s Pizza

Study On Consumer’s Perception Towards Domino’s Pizza

This research is based on customers perception of Domino’s quality of service. The fast-food industry of India and is one the country, Further, on the back of changing and busy lifestyle, middle-class population and the industry will continue to grow at a pace in coming years. In the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of is occurring in the developing world; where fast food industries are changing the way people eat. People buy fast food because it is cheap, easy to prepare, and heavily promoted and it becomes most favorite to youths.

This research aims at providing information about the fast food industry, its trend, the reason for its emergence and several other factors that are responsible for its growth. This report provides extensive research and rational analysis of the Indian fast food industry and about the changing trends in the market. The research study looks into the market condition and future forecasts, and outlines of current trends and analyses.

This research has been made to help clients in analyzing the opportunities, challenges, and drivers vital to the growth of the fast food industry in India and basically in drug Bhilai region. For the purpose of this research Fast Food Industry includes fast food restaurants, teahouses, coffee shops and juice bars in India. The 6000 crores fast food retail industry is mainly dominated by the multinational players and the key players which are active in the research of the food retailing include-

Dominos:

Dominos vision is focused on “Exceptional people on a mission to be the best pizza delivery company in the world !” committed to bringing fun and excitement to the lives of our customers by delivering delicious pizzas to their doorstep in 30 minutes or less, and all its strategies are aimed at fulfilling this commitment towards its large and ever-growing customers . Domino’s constantly strives to that suit the tastes of its customers, out the Wow effect (good factor). Strongly in the strategy of ‘Think local and act regional’. Thus, time Domino’s has been suitable to the taste buds of the local people and the Indian market has very well accepted these.

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