Principles of Management and their Application in Burger King
INTRODUCTION TO BURGER KING:
Burger King (BK) is an American multinational chain of hamburger Fast food restaurants Headquartered In Miami Dade country, Florida the company was founded in 1953 as Insta Burger King, a Jacksonville, Florida-based restaurant chain. After Insta Burger King ran into financial difficulties in 1954, its two Miami-based franchisees David Edgerton and James Mclammore purchased the company and renamed it “Burger King.” Over the next half-century, the company changed hands four times, with its third set of owners, a partnership of 7PG capital, Bain capital, and Goldman 8achs capital partners, taking it public in 2002. In late 2010,3G capital of Brazil acquired a majority stake in the company, in a deal valued at US$3.26 billion.
The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G along with partner Berkshire Hathaway eventually merged the company with the Canadian based doughnut-chain Tim Hortons under the auspices of new Canadian based parent-company named Restaurant Brands International. The 1970s were the ”Golden Age” of the company’s advertising, but beginning in the early-1980s Burger King advertising began losing focus. A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades.
BIOGRAPHY ABOUT HENRY FAYOL:
Lifetime: 1841 TO 1945
Birth: Born in France
Profession: Mining Engineer and Management therapist
Education: Graduate from mining Academy at Ecole des Mines de Saint-Étienne in 1880
Positions Held: founded the mining company “Compagnie de Commentry-Fourchambault-Decazeville” and became its managing director in 1888. At that time the company was nearly bankrupt.
Writings: Administration industrial generate published in English as grand and Industrial Management in 1949.
14 PRINCIPLES AND THEIR APPLICATIONS IN BURGER KING:
Division Of Work:
In practice, employees are specialized in different areas and they have different skills. Different levels of expertise can be distinguished within the knowledge areas(from generalist to specialist). Personal and professional developments support this. According to Henry Fayol specialization promotes the efficiency of the workforce and increases productivity. Also, the specialization of the workforce increases their accuracy and speed.
Application in Burger King:
Burger King is based on a concept of division of labour. It has a labour chart according to which positions are assigned to every employee according to their capabilities. Those workers who are good at customer service are assigned as front staff and those who are good in making and preparation are assigned in the kitchen. This helps to enhance their skills at particular work. Therefore, the principle is followed.
Authority & Responsibility:
To get things done in an organisation, Management has the authority to give orders to the employees. Of course with this authority comes the accompanying power are authority gives the management the right to give orders to the subordinates the responsibility can be traced back from performance and it is, therefore, necessary to make agreements about this.
In other words, authority and responsibility go together and they are two sides of the same coin.
Application in Burger King:
Burger King has very well used this principle of authority and responsibility when a manager delegates his authority to any staff member to manage the front counter & customer service and handling customer behaviour he gives a certain amount of responsibility as well so that the worker can manage everything efficiently and effectively, therefore, this principle is followed.
Discipline:
The third principle of the 14 principles of management is about obedience. It is often a part of the core values of a mission ad vision in the form of good conduct and respectful interactions. This management principle is essential and is seen as the oil to make the engine of an organisation run smoothly.
Application in Burger King:
Changing the sanitiser after every two hours, washing hands after every hour, update fries time, this all comes in discipline how employees full fill all these responsibilities punctuality matter a lot at Burger King and While Serving the customer the employee must be very polite and kind to them. Discipline is followed.
Unity Of Command:
The management principles ‘unity of command’ means that an individual employee should receive orders from one manager and that the employee is avail answerable to that manager. If a task to the employee and related responsibilities are given to the employee by more than one manager, this may lead to confusion which may lead to possible conflicts for employees. By using this principle, the responsibility for mistakes can be established more easily.
Application in Burger King:
According to my research, I have learnt that this principle is not equally applied at Burger King because if there is more than one manager and therefore, the team members are getting commands from both of them but not at the same time. This one is not followed.
Unity Of Direction:
This management principles of the 14 principles of management are all about focus and unity. All employees deliver the same activities that can be linked to the same objectives. All activities must be carried out by one group that forms a team. These activities must be described in a plan of action. The manager is ultimately responsible for this plan and he monitors the progress of the defined and planned activities focus areas are the efforts made by the employees and coordination.
Application in Burger King:
Burger King is a beverage restaurant which aims to serve the customer at its best like a unity of command, this principle is more applicable in big enterprises. The front staff which takes order are directed by one manager who runs their order & instruction to the team members.
Subordination Of Individual Interest Into General Interest:
There are always all kinds of interest in an organization to have an organization function well, Henri Fayol indicated that personal interest is subordinate to the interest of the organizational objectives and not on those of the individual the applies to all levels of the entire organization, including the managers.
Application in Burger King:
Selfishness, laziness, carelessness was always the main issue in burger king. Burger King has given a lot of benefits to their employees like 10% off on their meal, Free drinks, paid leaves etc so that they can feel more associated with the organization. But employees should also have some faith in their organizational benefits.
Remuneration:
Motivation and productivity are close to one another as far as the smooth running of an organization is concerned. This management principle argues that the remuneration should be sufficient to keep employees motivated and productive there are two types of remuneration namely non-monetary and monetary ultimately, it is about rewarding the efforts that have been made.
Application in Burger King:
Burger King provides equal pay rates to their employees which is standard pay rates according to IRD and Burger king also gives annual leaves to their employees, According to other medical benefits as well. Fair remuneration creates a fair environment in the organisation among staff.
Centralization & Decentralization:
Management and authority for decision-making process must be properly balanced in an organization. This depends on the volume and size of an organization including its hierarchy.
Centralized implies the concentration of decision making authority at the top management (executive board). Sharing of authorities for the decision-making process with lower levels (middle and lower management), is referred to as decentralisation by Henri Fayol. Indicated that an organization should strive for a good balance in this.
Application in Burger King:
Centralisation as well as an accurate amount of decentralisation is followed in Burger King.
Scalar Chain:
Hierarchy presents itself in any given organization. This varies from senior management (executive board) to the lowest levels in the organization. Henri Fayol’s “Hierarchy” management principle states that there should be a clear line in the area of authority (from top to bottom and all managers at all levels). This can be seen as a type of management structure. Each employee can contact a manager or a superior in an emergency without challenging the hierarchy.
Application in Burger King:
Information in burger king also follows the scalar chain. The employees can’t directly talk to the head office first they have to communicate with the assistant restaurant manager and then the manager, restaurant manager like this the scalar chain goes on.
Order:
According to this principle of the management, employees in an organization must have the right resources at their disposal so that they can function properly in an organization. In addition to social order (responsibility of the managers), the work environment must be safe, clean and tidy.
Application in Burger King:
The principle is mostly used at burger king. Before doing all the preparation of we need to put everything sorted at its place to avoid confusion at the end moment. Every day the workplace gets cleaned and workers change the pans for all the ingredients used.
Equity:
The management principle of equity often occurs in the core values of an organization. According to Henri Fayol employees must be treated kindly and equally. Employees must be in the right place in the organization to do things right. The manager should supervise & monitor this process and they should treat employees fairly and impartially.
Application in Burger King:
Burger king treats its employees equal. No discrimination or racism is followed at the restaurant. Each employee has given the same respect and honours the grievances and problems are dealt very nicely and effectively by the manager.
Stability Of Personnel:
This management principle of the 14 principles of the management represents deployment and managing of personnel and this should be in balance with the service that is provided from the organization. Management strives to minimize employee turnover and to have the right staff in the right place. Focus areas such as frequent change of position and sufficient development must be managed well.
Application in Burger King:
Burger King makes sure that the availability of the person whom the organisation is hiring is long. Otherwise, it will be a loss for the organisation to again organise the process of interview and training.
Initiative:
Henri Fayol agreed that with this management principle employees should be allowed to express new ideas. This encourages interest and involvement & creates added value for the company. Employee initiatives are a source of strength for the organization according to Henri Fayol. This encourages the employees to be involved and interested.
Application in Burger King:
Burger King understands the importance of the employee’s hence the employees are equally given a chance to feet free to give any advice any suggestion or change they something about the strategy.
Esprit de Corps:
The management principle ‘esprit de corps’ of the 14 principles of management stands for striving for the involvement and unity of the employees’ managers are responsible for the development of moral in the area of communication. Esprit de corps contributes to the development of the culture and creates an atmosphere of mutual trust and understanding.
Application in Burger King:
Coordination of kitchen staff, fire station staff and production staff helps front staff to feed the customers well. Without the good and sound coordination, the best service cannot be given, hence orders get delayed dissatisfaction of customers and bad image of the organisation.
CHECKLIST:
- Division of labour
- Authority & Responsibility
- Discipline
- Unity of command
- Unity of Direction
- Subordination
- Remuneration
- Centralization
- Scalar chain
- Order
- Equity
- Stability of personnel
- Esprit de corps.
QUESTIONNAIRE A WORD WITH EMPLOYEES:
INTERPRETATION QUESTIONNAIRE
| Name | Age | Gender |
| Male / Female | ||
| · How long you have been working here? | ||
| Less than 6 Months | 6 Months to 1 Year | More Than 1 Year |
| · What is your monthly income? | ||
| 5000 – 10000 | 10000 – 50000 | Above 50000 |
| · Do you have the rights to make a decision in your job? | ||
| Yes | No | No Response |
| · Do you receive orders from more than one superior? | ||
| Yes | No | No Response |
| · Have you served this company for more than 1 year? | ||
| Yes | No | No Response |
| · Is the burden of work divided among the employees? | ||
| Yes | No | No Response |
| · Do you give topmost priority to the interest of the company? | ||
| Yes | No | No Response |
| · Are you satisfied with the salary you are getting? | ||
| Yes | No | Not Exactly |
| · Do you face frequent transfer or termination? | ||
| Yes | No | Rarely |
CONCLUSION:
The 14 principles of management can be used to manage organizations and are useful tools for forecasting planning, process management, organization and control.
Although they are obvious, many of these matters are still used based on common sense in current management practices in the organization. It remains a practical list with focus areas that are based on Henri Fayol’s research which still applies today due to several logical principles after studying all the principles of Henri Fayol and it is clear that my organisation because it ensures the smooth running of an organization.
BIBLIOGRAPHY:
- Teachers
- CBSE
- Books
- Family
- Internet:
- https://en.Wikipedia.org/Wiki/BURGERKING#:~:text=BURGER KING%20WAS%20FOUNDED%20BY%20CALONEL,Opened%20in%20Utah%20in%201952
- https://www.history-biography.com/henri-fayal/
- https://www.mindtools.com/pages/article/henri-fayal
CERTIFICATE:
This is to certify that of the class of the school, has completed his project under my supervision. He has taken proper care and shown almost sincerity in the completion of this project. I certify that this project is up to my expectations and as per the guidelines issued by CBSE.
ACKNOWLEDGEMENT:
I would like to express my special thanks of gratitude to my teacher as well as our principal who gave me the golden opportunity to do this wonderful project on the topic which also helped me in doing a lot of research and I came to know about so many new things. I am really thankful to them. Secondly, I would also like to thank my parents and friends who helped a lot in finalizing this project within the limited time frame.
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