The Study To Assess The Effectiveness Of Distribution Channel Of Coca Cola

Executive Summary

This project report is on the “THE STUDY TO ASSESS THE EFFECTIVENESS OF DISTRIBUTION CHANNEL OF COCA COLA CO. AT BELGAUM CITY” This project for done for Coca-Cola Pvt. Ltd. With their distribution points at Belgaum Ultimate objective of the every organization is to satisfy the needs and wants of their customer in which distribution channel plays a vital role.

Introduction

The project started from 2nd December 2006 to 31st December 2006 and 16 weeks (2 days in a week from Jan 07 to April 07) in Belgaum city. The project was carried due to the criteria of the University for the Completion of Masters of Business Administration. The main objective of this in-plant training was to get an exposure to the working environment in an organization. This was an opportunity for me to relate concepts learned by me to the practical application in the organization.

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