Sales Promotion On Toyota
Project On Sales Promotion On Toyota
Executive Summary
While working in the organization I was trained as a relationship personnel being engaged into various jobs such as dealing with clients, answering customer queries through telephonic conversations and providing them knowledge about new schemes and converting them into our customers. As my summer internship project I was given the topic on “Sales promotion of Toyota ”. The project work was for this research was conducted in Lucknow to study the customer satisfaction level.
Sales Promotion
Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (i.e. initiatives that are not covered by the other elements of the marketing communications or promotions mix). Sales promotions are varied. Often they are original and creative, and hence a comprehensive list of all available techniques is virtually impossible (since original sales promotions are launched daily!).
Title – Sales Promotion On Toyota
Author – Ms. Shweta Sharma Ravi Kumar Singh
College – SHERWOOD COLLEGE OF MANAGEMENT
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