Marketing Strategies Of Makemytrip.com

Project On Marketing Strategies Of Makemytrip.com

Preface

E-Commerce has unleashed yet another revolution, which is changing the way businesses buy and sell products and services. . E-commerce stands for electronic commerce and pertains to trading in goods and services through the electronic medium. India is showing tremendous growth in the Ecommerce. The low cost of the PC and the growing use of the Internet is one of reasons for that. There is a growing awareness among the business community in India about the opportunities offered by eCommerce. The future does look very bright for e-commerce in India with even the stock exchanges coming online providing a online stock portfolio and status with a fifteen minute delay in prices.

Introduction

As a symbol of globalization and in many ways its leading feature, e-commerce represents the cutting edge of success in this digital age. E-commerce stands for electronic commerce and pertains to trading in goods and services through the electronic medium, i.e. the Internet or phone. On the Internet, it pertains to a website, which sells products or services directly from the site using a shopping cart or shopping basket system and allows credit card payments. It involves conducting business with the help of the electronic media, making use of the information technology such as Electronic Data Interchange (EDI).

Objectives

• To analyse the present state of E-Commerce in tourism industry in India.
• To identify the challenges and opportunities for E-Commerce in tourism industry
• To analyze the market of Online Airline Travel Search Engines.
• To study the cost competitiveness among Online Airline Travel Search Engines.
• To conduct a comparison of services provided and marketing strategies as adopted by Yatra, Ezeego and MakeMyTrip.com.
• To conduct a survey for user preference in regards to services provided by Yatra, Ezeego and MakeMyTrip.com.

Title -Marketing Strategies Of Makemytrip.com

Author -DEEPAK DUTT PANDEY

College -IMM- FOSTIIMA BUSINESS SCHOOL

Keywords:

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