A Project Report On Company Analysis Of Tata Coffee Ltd

About The Company

Tata Coffee Ltd (formerly Consolidated Coffee), a subsidiary of Tata Tea and one of Asia’s largest plantation companies cultivate coffee pepper, oranges, paddy, cardamom, and other plantation and agricultural products. The company’s estates are at Coorg in Karnataka, at an elevation of 3000 ft. It also supplies manure and other estate requirements. As Forward Integration the company set up coffee curing works at Kodagu, Karnataka in 1983-84. The company by acquiring Glinlorna Tea Estate at Kudige diversified into Tea. Further, the second diversification into the manufacture of Mechanical time-pieces is made with the acquisition of Bombay-based Sifco, a JV company between Favre-Leuba, Swiz, and Jaz, France, and a time-piece manufacturer in 1988.

The company became a subsidiary of Tata Tea when the latter acquired around a 52% stake in the company in 1990. The last decade of the 20th Century witnessed the company actively engaged in branded/ packaged coffee business. It launched Coorg Coffee, a 100% pure coffee, in Karnataka and neighboring states, in Apr.’93. Further, it has also launched instant coffee bags for the north-Indian market which is not familiar with south-Indian filtered coffee. The company has the advantage of being able to use Tata Tea’s distribution system. Its main advantage lies in the fact that it is a plantation company and is thus able to hold the price line if it so desires, unlike multinationals which pay market prices for their raw material.

Vision And Mission

Vision:

• Tata Coffee will strive to be the preferred choice in the premium markets.
• Customer centricity, quality, sustainability, and an engaged workforce will be our drivers to achieve an Rs.1,000 crore enterprise by 2015.
• Tata Coffee shall be perceived as one of the most respected organizations in the plantation and extraction business.

Mission:

• To continuously enhance value to stakeholders through our operations while preserving and enhancing the ecological wealth entrusted to us.
• Improving the quality of life of our people.

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