A Project Report On A Case Study Of Baskin Robbins

Introduction

Company Name — Baskin Robbins
Executive Director — Mr. Pankaj Chaturvedi
North Regional Manager — Mr. P.k. Singh
Retail Outlet — 5600 In 40 Countries
Ice Cream Flavors — 1000 Different Flavor

Importance Of The Study

Today business environments are becoming more & more prone to rapid change. Today business problems are very complex and change has become a part of every business. It’s not difficult to be number one in the market, the difficulty is to retain the number one position, once you gain it. Thus preparing for future business risks is a big necessity.

Today innovative science encourages scientists to create new gadgets to make mankind effortless, and happy now and forever. Many companies are launching ice cream according to the competition. BASKIN ROBBINS also launch in ice-cream in various retail shops like that. big bazaar, reliance retailer, metro cash, Spencer……etc.

Scope Of The Study

The scope of the study is to understand the problem faced by the company while increasing the number of retail outlets. With the help of this project, NCR Cooperative By this study company will get the information about current competitive position of the BASKIN ROBBINS ice cream in the market.

The whole approach of marketing pivots around the tenet of meeting the consumer wants. It is essential to understand what the consumer wants, how she perceives the product (service), what exactly(ideally) he or she wants to derive out of the product(service), how he or she makes the brand choice decision, what are the sources of information influence processes?

Objective Of The Study

Actually, Baskin Robbins targeted customer is the elite group and another thing is that before in the retail sector, it was only in 5-star hotel and Restaurants.

The main objective of this project is to find the present factor which influences to people purchase Baskin Robbins in the retail sector, And customer perception, consumer behavior, and brand preference of BASKIN ROBBINS.

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