Study On Factors Behind Decreasing Market Share & Consumer Behavior

Executive Summary

The project was started on 8th of April after knowing all the relevant information about the different milk varieties available, under the guidance of Mr.Dhiman Sen (E.O.Officer).The first part of my project involves the study of distributors allocated to me Identification of their problem areas and helping them in order to increase sale. For this I used the method of personal interviews and questionnaires. At the same time , they were being made aware of the incremental scheme of Mother dairy for the distributors. Along with the distributors a study of retailers was conducted to better understand the grievances and identify the gaps.

Need Of The Study

The project was an attempt to know the reasons behind low sale of milk of Mother dairy in Delhi. Despite of being the first in the industry,and having the first mover advantage and the brand name, the sale has fallen down incredibly due to competitors like Amul ,Metro dairy , Red Cow and others. There is a need to revamp the company and position it all over again in the mind of the consumers. In doing so firstly the grievances of the distributors and the retailers were required to be solved in order to encourage them for push sales. Secondly a study of consumers decision making factors is required in order to understand their priorities which can be worked upon.

Keywords:

Factors Behind Decreasing Market Share & Consumer Behavior Project, Factors Behind Decreasing Market Share & Consumer Behavior Project Report, Factors Behind Decreasing Market Share & Consumer Behavior Project PDF, Factors Behind Decreasing Market Share & Consumer Behavior Project PPT, Factors Behind Decreasing Market Share & Consumer Behavior PPT, Factors Behind Decreasing Market Share & Consumer Behavior PDF, Factors Behind Decreasing Market Share & Consumer Behavior Case Study, Factors Behind Decreasing Market Share & Consumer Behavior Research Project, Factors Behind Decreasing Market Share & Consumer Behavior Marketing Project, Factors Behind Decreasing Market Share & Consumer Behavior Business Project, Factors Behind Decreasing Market Share & Consumer Behavior Management Project, Factors Behind Decreasing Market Share & Consumer Behavior Company Project, Factors Behind Decreasing Market Share & Consumer Behavior College Project, Factors Behind Decreasing Market Share & Consumer Behavior MBA Project, Factors Behind Decreasing Market Share & Consumer Behavior BBA Project, Factors Behind Decreasing Market Share & Consumer Behavior Project Presentation, Factors Behind Decreasing Market Share & Consumer Behavior Project Report Download, Factors Behind Decreasing Market Share & Consumer Behavior PPT Download, Factors Behind Decreasing Market Share & Consumer Behavior PDF Download, Factors Behind Decreasing Market Share & Consumer Behavior Presentation Download