A Project Report On Dealer’s Satisfaction

Introduction To The Topic

Marketing is a communication process that has the purpose of individuals or groups – that are directly or indirectly able to purchase – aware of products and services that may satisfy their existing or newly-identified needs and wants. Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Wholesaler

A wholesaler buys goods in large quantities from their manufacturers or importers, and then sells smaller quantities to retailers, who in turn sell to the general public. Many shops are part of a chain: a number of similar shops with the same name selling the same products in different locations. The shops may be owned by one company, or there may be a franchising company that has franchising agreements with the shop owners.

Keywords:

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