Entrepreneurship Project On Market Survey On Bisleri Class 12th CBSE

Executive Summary

The goal of the Bisleri market study was to learn more about consumer preferences and brand perception. A total of 200 participants from the study’s sample size were surveyed using a mix of online and offline techniques. The survey questions were used to obtain information on a variety of Bisleri-related topics, including packaging, pricing, quality, and brand perception.

According to the survey’s findings, Indian consumers have a strong recognition and memory for the bottled water brand Bisleri. Despite some respondents’ reservations regarding the cost of the product, the vast majority of respondents said Bisleri was a high-end brand with attractive packaging.

The poll results also showed that consumers were most affected by the brand’s reputation for quality and purity when choosing to buy Bisleri products. In order to meet the rising demand for its products, Bisleri had to expand its reach in a few marketplaces and geographical areas.

To reach a larger client base, it is advised that Bisleri concentrate on enhancing its pricing strategy and growing its distribution network. In order to strengthen its brand image and foster more customer loyalty, the business should also invest in efficient marketing campaigns that showcase the quality and purity of its products.

Overall, by utilising the data on consumer preferences and brand perception that the market research gives, Bisleri may utilise it to create marketing and branding strategies that are responsive to changing consumer demands and preferences.

Introduction

With a market share of more than 36%, Bisleri is one of the top brands of bottled drinking water in India. Since its founding in 1969, the business has gained widespread recognition across the nation.

Businesses must understand the demands and preferences of their customers if they want to compete in the fiercely competitive economic world of today. In this aspect, market research is essential since it teaches businesses about how consumers behave and view their goods and services.

To learn more about consumer attitudes and preferences towards its brand, the company performed a market study on Bisleri. A total of 200 participants from the study’s sample size were surveyed using a mix of online and offline techniques.

The survey questions were used to obtain information on a variety of Bisleri-related topics, including packaging, pricing, quality, and brand perception. In order to find trends and patterns in the responses, statistical tools were used to examine the survey data.

The study’s findings can assist Bisleri in creating successful marketing and branding strategies that take into account the target market’s shifting demands and preferences. The poll results could be used by the company to make strategic decisions that will keep it one step ahead of its rivals.

Profile Of The Organization

With a 36% market share, Bisleri is the most widely used brand of packaged drinking water in India. Italian industrialist Signor Felice Bisleri, who also introduced bottled water to India, founded the company in 1969.

In more than 120 cities across India, Bisleri currently offers a broad range of products to a variety of consumer groups. Bisleri Mineral Water, Bisleri Fonzo, Bisleri Soda, Bisleri Limonata, and Bisleri Pop are among the company’s offerings.

Customers of Bisleri are guaranteed the highest quality water, complete safety, and cleanliness. The business runs a cutting-edge production plant that complies with the strictest quality and security regulations. The business also makes use of cutting-edge tools and methods to guarantee the best possible quality for its goods.

Due to Bisleri’s strong brand recognition in the Indian market, consumers are familiar with and can remember it. The business has received various honours and awards for its outstanding quality, creativity, and client support.

Overall, Bisleri is a powerful force in the Indian packaged drinking water market thanks to its well-known brand and dedication to offering its clients top-notch goods and services.

Competitor

In the Indian market for bottled drinking water, Bisleri faces severe competition from other well-known companies including Aquafina, Kinley, Himalayan, Bailey, and Kingfisher. These companies compete with Bisleri in a variety of markets, including price, packaging, distribution, and quality. They provide comparable goods and services.

As an illustration, PepsiCo is the proprietor of the bottled water brand Aquafina, which has a solid reputation and a dependable distribution system throughout India. Bisleri competes with Kinley, a well-known Coca-Cola brand of bottled water, on a number of fronts.

Himalayan, a premium natural mineral water brand from Tata Global Beverages, is promoted as a healthier and greener alternative to other packaged drinking water products. Parle Agro is the owner of the upscale brand Bailey, which sells a range of flavoured bottled water products.

The most well-known beer brand in India, Kingfisher, which is owned by United Breweries, has entered the market for packaged drinking water. On the basis of its distribution system and brand reputation, the company competes with Bisleri.

The bottled drinking water market in India is normally very competitive, with a number of long-standing rivals fighting for market dominance. Given the fierce competition from these businesses, Bisleri must constantly develop and enhance its goods and services to stay ahead of its rivals.

• Questionnaire

The following is an illustration of a possible questionnaire for the Bisleri market study:

• How frequently do you enjoy Bisleri water from a bottle?
• How do I purchase water in containers from Bisleri?
• Which Bisleri package size is your favorite?
• How would you rate Bisleri’s bottle of water in terms of cost?
• What do you think about the flavor and quality of the packaged water from Bisleri?
• What do you think of the water packaging from Bisleri?
• How frequently do you swap between Bisleri and other brands of bottled water?
• What do you think about Bisleri’s brand image?
• Would you advise others to purchase the packaged water from Bisleri?
• Do you have any recommendations for enhancing Bisleri bottled water’s quality, presentation, cost, or other features? (Adaptable query)

Conclusion

According to a market analysis of Bisleri packaged drinking water, the company has a significant market share, but there is still room for growth in a number of areas. Although Bisleri’s flavour and quality are generally appreciated by customers, the poll revealed that they also desired more reasonably priced options and packaging that was not destructive to the environment.

Consumers also favour a few other packaged drinking water brands, the report indicates. This competition might have an impact on Bisleri’s demand. Bisleri should concentrate on addressing customer concerns about cost and packaging while continuing to offer a high-quality product in order to maintain and enhance its market position.

The results of the data analysis recommend that Bisleri pursue a more aggressive price strategy and look into new packaging sizes and materials, such as eco-friendly packaging. This would help the company appeal to more customers. Overall, the market study offers useful information that will enable Bisleri to decide on its product offerings and marketing tactics with confidence.

Certificate of Completion

I, [Student’s Full Name], hereby certify that I have successfully completed the entrepreneurship project on “Market Survey on Bisleri” as part of the CBSE Class 12 curriculum at School Name. This project allowed me to gain valuable insights into market research and consumer preferences, specifically in the context of the popular brand Bisleri and the bottled water industry.

Project Title: Market Survey on Bisleri – An Entrepreneurship Project
Class: CBSE Class 12
Subject: Entrepreneurship
Academic Year: [Year]

I am deeply grateful to my school for providing me with the opportunity to conduct this market survey, and I would like to extend my heartfelt thanks to my teachers for their guidance and support throughout this project. Their expertise and encouragement have been instrumental in shaping the success of this endeavor.

I am especially thankful to the management team at Bisleri for participating in this survey and providing me with valuable information and insights about their company. Their cooperation was crucial in obtaining accurate and relevant data for the project.

I would also like to express my gratitude to all the respondents who took the time to complete the survey and share their valuable opinions. Their participation and thoughtful responses were essential in making this market survey comprehensive and informative.

Lastly, I want to acknowledge the unwavering support and motivation from my family and friends during this journey. Their encouragement kept me focused and inspired throughout the project.

Once again, I want to thank everyone who contributed to the successful completion of this entrepreneurship project. Your support and cooperation have been invaluable in making this project a meaningful and enriching learning experience for me.

Signature: __________
Date: __________

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