MBA ProjectsMarketing

A Project Report On Blink-It

Grofers – About

The Indian on-demand delivery of groceries business Grofers, which is headquartered in Gurgaon and is now called Blinkit, was established in 2013. The said e-commerce start-up site offers its customers a range of everyday necessities including foodstuffs, confectioneries, baby care products, and a lot more.

Consumers may buy and request their goods from the Blinkit smartphone app at a predetermined time, and Grofers employees will transport these goods to the consumers. The business actually operates Blinkit in over 30 Indian towns.

How Can Blinkit Fulfil Purchases In Just 10 Min?

Grofers started in the Summer of 2021 that it had previously redesigned its home delivery and that orders would now be made within ten min of an online purchase being submitted. The well-known online food store also guaranteed that within the following 45 days, Grofers will guarantee that orders are delivered in less than 10 minutes in places where it operates. People across the nation have sharply criticized Grofers for making this 10-minute delivery claim, accusing them of “extracting” their workers to fulfill it.

Dhindsa stated that Grofers has associate shops within 2 kilometers of its clients, which he considered a major plus when explaining how well the company achieves its 10 min delivery. In addition to a sufficient number of store locations in other viable cities like Mumbai, Kolkata, Bengaluru, etc., the business has a little more than 60 partner stores in Delhi and has additionally expanded to more than 30 store locations in Gurgaon.

Grofers – Investors And Financing

If it comes to investments and financing, Grofers has been extremely lucky. The entire amount of money raised by Grofers to date is close to $1 billion. On March 11, 2022, Zomato spearheaded the most recent funding round, investing $100 million into Blinkit. The quick e-commerce unicorn also has stated that the $100 million raise is only the first installment of a $400 million financing round and that additional funds will be added over the course of the following week. The food-tech juggernaut substituted a $150 mn debt in its place, though.


Title – A Project Report On Blink It

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